Professional media communication, with method and solid relationships.
The complexity of today's media ecosystem, where audience attention is fragmented and the boundaries between traditional and digital channels are increasingly blurred, requires an effective press office to be methodical and adaptable.
Our proposal is born from the combination of an operational approach that is up-to-date with industry developments and the experience of Professor Simona Saraceno, head of our press office.
The service is developed through a careful analysis of the client's communication needs: a process that precisely evaluates the content to be promoted, the audience to be reached, and the most suitable channels, without resorting to pre-established solutions.
Operationally, this translates into ensuring the quality of the content produced, building solid professional relationships with journalists—based on an understanding of newsworthiness—and closely monitoring the results achieved.
Particular attention is paid to the integration between traditional and digital media, with the aim of ensuring message consistency across different platforms.
A daily effort, conducted with skill and moderation, that prioritizes substance over appearance and is concretely measured by the ability to generate tangible results for our clients.
Head of Press Office
Professor Simona Saraceno
An expert in institutional communications and media relations, with extensive experience in the Italian media landscape.
Drafting and disseminating effective press releases, tailored to each publication's newsworthiness criteria.
Building and managing strong professional relationships with journalists and industry publications.
Organizing and managing interviews with company spokespeople and event speakers.
Physical and operational presence before, during, and after the event to ensure optimal media coverage.
Integration between traditional media and digital platforms for a consistent message across all channels.
Press review, coverage analysis, and detailed post-event reporting.
Contact us for a consultation on your communications plan.
A practical summary of the service, operating area and first step.
We manage press releases, media lists, interviews, press conferences, accreditations, on-site coverage and final reporting. The final scope is agreed after a briefing, so the proposal includes only activities that support the project.
Stay Open is based in Rome and delivers projects in Rome, Lazio and across Italy, selecting logistics and suppliers for each destination.
The process starts with goals, date, audience, scale and an indicative budget. The team reviews the brief and returns an initial assessment with the next steps.
Information curated by the Stay Open team ·
